Monday, September 15, 2008

Xbox Next to Launch in India

Despite obstacles of low broadband penetration, Microsoft plans to bring its next-generation console to India.

Microsoft has revealed intentions to bring the Xbox to India, announcing yesterday that it has started research with the Indian Market Research Bureau (IMRB) to understand the market ahead of introducing the console.

"The potential for PC games as well Xbox in India is very huge spanning across homes, schools as well as enterprises. The current generation of Xbox will not be available here but we are planning to roll out the next generation Xbox Next in India," said Microsoft Home and Entertainment Division Regional Sales Director Yolanda Chan to Indian news site "Twenty per cent of the IT people love to play games and offer good potential."

The company cites the low broadband penetration and inadequate sales and distribution channels as reasons for not bringing the current generation Xbox to India.

Microsoft has launched the current Xbox in Korea, Taiwan, Hong Kong and Singapore, and is evaluating the possibility of launching in India, China, Thailand, Malaysia and Vietnam. The company is especially setting its sights on China, which has seen an increase in demand for games especially in the online arena.

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